Our Story

Bringing clarity into the heart of digital transformation

Technology in art
From frameworks to impact
We know the experts
Serious work, fun team.

How it started

For over 20 years, I’ve worked with corporates and founded startups to bring emerging technologies into enterprises. Again and again, I saw projects driven by curiosity or FOMO – interesting experiments, but with little real impact.

I founded The Digital Agency to change that: helping companies evaluate new technologies with clarity, align them with strategy, and turn innovation into lasting business success.

How we work

We give you Clarity.

You don’t need another consultant — you need structure, guidance, and the right tools. We give you what it takes to navigate complexity on your own terms. Clear methods. Actionable content. Space to think. A foundation for decisions. That’s how you build confidence — and real momentum for the decisions ahead.

Get in Touch

Get in Touch

Learn

Understand strategic principles, technologies, and future-fit models.

Discover

Discover the chances of emerging tech and the importance for your company and business strategy.

Plan

Use canvases and scorecards to shape priorities, map value, and prepare future-proof decisions.

Decide

Turn clarity into confident decisions — and make the future yours.

Get access to a team of experts

Over the years, we’ve built a global network of strategists, developers, designers, project managers, founders and analysts. We are not a classic company, we are more. Together, we bridge strategy with execution, clarity with capability. Our mission is simple:

to help organizations move from uncertainty to clarity—and from buzzwords to real impact.

Get In Touch

Get In Touch

Founder

Frank Bartels

I’ve spent years leading IT projects for Fortune 500 companies and high-growth startups, learning what works — and what doesn’t — when businesses face digital change.

Out of this experience, we created frameworks and tools that help decision-makers cut through the hype, see clearly, and design business models that are future-proof, scalable, and rooted in real strategy. Like a Business Model Canvas specialized for emerging technologies — a practical way to explore how AI, decentralization, and automation can create value without the buzz.

The result? Complexity becomes clarity — and you get frameworks that turn big questions into confident decisions.

No hype. No noise. Just learnings and tools that work.

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